Ituen Basi was founded by Ituen Bassey, a graduate of the department of Theatre Arts, from the University of Ife. She designed and tailored costumes for stage productions and beauty pageants during her undergraduate years. Her love for the arts and fashion took her to London to further her studies in the American College in London and London College of Fashion where she majored in Tailoring and Clothing Technology. She went on to excel in sample making for established designers

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